Wi-Fi, outdoor seating and step-free entrances: a café’s Google Business Profile attributes, by Google’s help page

Attributes are details on a Business Profile, such as outdoor seats or Wi-Fi. Google’s help page says that if you add certain attributes, your business might show up in searches for places with those attributes. Some you set yourself, and others may be filled in from customers’ input. Google says a review of your edits usually takes about 10 minutes, but sometimes it can take up to 30 days. For wheelchair access, Google gives plain tests for the entrance and for seating, set out below.

What are Google Business Profile attributes?

Attributes are details about your business on your Business Profile, and in Google’s edit steps you select Yes or No next to the attribute you want to change. Google’s help page says: "For example, you can share whether your business offers outdoor seats or Wi-Fi." It says they are there: "To help your business stand out online and let your customers know details about your business". On where they appear, the page says attributes show up on your Business Profile on Search, Maps, and other Google platforms.

Do attributes help a café show up in search?

Google says certain ones might. The page says: "If you add certain attributes, your business might show up in searches for places with those attributes." The word is "might", and nothing on the page promises a café will be found or ranked higher. Separately, Google’s local ranking page lists "Other details such as parking or Wi-Fi availability." among the details to provide in a complete profile, and points to managing your business attributes. We use only that one line from the local ranking page.

How do I add or change an attribute?

You edit it from your Business Profile. Google’s steps are:

1. Go to your Business Profile.
2. Select Edit profile, then More (Google’s page writes it as “Edit profile More”).
3. Next to the attribute category you want to change, select Edit. Google’s examples are “Amenities” or “Payments”.
4. Next to the attribute you want to change, select Yes or No. Google’s examples are “Wi-Fi” or “Cash-only”.
5. After you update the attributes, select Save.

Google adds a tip on timing: "A review of your edits usually takes about 10 minutes, but sometimes it can take up to 30 days."

Why can’t I edit some attributes?

Google’s page has two lines on this. It says: "You can directly edit some attributes about your business, but there are attributes that may be populated based on inputs from customers who visit your business." And: "Some attributes can only be changed in certain locations, countries, or business categories." Google’s page does not give a list of attributes for cafés, so we cannot say which ones a café will be offered.

When can a café say its entrance or seating is wheelchair accessible?

When it meets Google’s tests for that attribute. For the entrance, Google says: "If the entrance to your business is three feet or one meter wide and has no steps or stairs, select Yes." If there are one or more steps, it says there should be a permanent ramp or "at least a movable ramp". And "If the entrance to your business only consists of revolving doors, select No." Its tip says a width of 3 feet (1 meter) is recommended for two people to comfortably stand next to each other.

For seating, Google says: "If the main area of your business has no steps or stairs and offers enough space for someone in a wheelchair to navigate to and sit at a table, select Yes." And: "If the tables are high at standing level, select No."

An example of ours, not Google’s: a café with one step at the door and a portable ramp it puts out when asked. Google’s entrance line mentions "at least a movable ramp", so the ramp is the thing to check against the rule. The seating test is separate, so the café would need to check the main area against it too.

What about the business identity attributes?

They are a separate category, for owners who want to say something about who owns the business. Google’s page says: "When you add this attribute, you inform everyone that your business is owned by someone of that identity." It adds that you can opt in or opt out at any time. We do not list them here. Read Google’s page before choosing one, because it is a statement about the owner. Another category is recycling, and Google says which recycling attributes you can choose depends on your business category.

And the café’s own website?

Attributes live on Google’s profile, and our free check reads the café’s own website. Our reading of the check page: its six items are all about the website, not the Google profile. One of them is this: “Opening hours on your site. Your hours written on the home page, the menu page or a visit or contact page, a day next to a time. Better still, as schema.org data in the page, so "is it open now?" gets a real answer instead of a guess.” If you are also working on the profile’s text, our article on the name and description covers it.

Sources

• Google Business Profile Help, Manage your business attributes, read 7 November 2026.
• Google Business Profile Help, Tips to improve your local ranking on Google, the line on parking or Wi-Fi availability only, read 5 November 2026.
• Cupán Studio, Is my café website AI ready? (cupanstudio.com/check), read 7 November 2026.

This is a summary of Google Business Profile Help pages read on 5 and 7 November 2026. The café examples are ours and are not from Google. Cupán Studio builds websites for cafés in Ireland.